a couple of weeks back – i made a very difficult decision to stop working with two clients.
my partner said to me – ” do you think we should not do that because our business is still so new?”
i struggled with the answer for a while and then with much determination said to her, ” yes, let them go”.
not too long ago, when i was a company woman, i could see how much unsuitable clients affect the ecosystem of a company.
first a client who do not enjoy working with you – will not trust you, he or she will then make it difficult for you and your staff, the process will then demoralize you and your team. you waste far too much resources and time on clients who don’t like you.
have you ever attended an agm? i spend a lot of time listening to ceos and their bullshit spew about increasing market share, creating new goods. i have been wondering why not many people talk about taking care of existing clients?
like i said, it is very hard for me to go back to the corporate world because i think structurally too many organizations are to big to be effective. for one – i f***king hate admin people. i f**king hate forms and procedures. all i love to do is sell and make sense of what i am selling but because ceos are chasing after investors’ interest,gaining the approval of analysts and chasing short term results – products and sales people are disjointed.
i was with a friend this evening, he works in one of the biggest companies in the world. he said, he should have a new title – highly paid secretary. i think a lot of people are in this predicament as well.
so this is how i am going to do it – i want to work with selective clients who feel good about working with me and my partner, i am going to empower my clients to help me grow my business via word of mouth only. i hate telling people i am good at something because i feel that the only people who truly have the right to make that judgement are my clients.
i do not trust companies who tell people – our clients are everyone. if you cannot figure you want as your customer, the battle has ended.